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forever curious


mindset. business. marketing. sales. psychology. philosophy.

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forever curious


mindset. business. marketing. sales. psychology. philosophy.

Mindset


strength. endurance. balance. clarity

Mindset


strength. endurance. balance. clarity

 

cognitive productivity gains

Could one enhance one's own cognitive productivity?

Of course one could. The greatest cognitive productivity gains come from fitness. The brain works most efficient when it's best nourished and the body is optimized to deliver that nourishment. What's nourishment? We think of it as a combination of nutritional intake and distribution meets physical activity and recovery. Give the brain a great supply of nutrients and a robust nutrient distribution system and it's like hitting a turbo button on cognitive productivity. It's no secret - but it is real science as this Harvard Business Review article, "Why Smart People Underperform" might suggest.

How do I feed my brain? Metabolic efficiency, ketosis, cordyceps, Bulletproof Coffee™, high intensity training, and lots of books. 

 
 
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Relentless

Pure Storage CEO Scott Dietzen once said that the top 1% are 10 times more productive than the remaining 99% - and the next 1% are 10 times more productive than the original 1% - and so forth. These people are somehow predisposed to performing at high levels. 

Professional athletes are the first 1% - All-stars the subsequent 1%. And the next 1%? Those are the ones who fundamentally change the way the game is played. Under no stress game changers are bored. Under normal stress they push for more. Under immense stress they become hyper-focused, highly instinctual, and nothing can stop them - they become unstoppable.

But hat distinguishes the all-stars from the average player? And what separates the game changers from the all-stars? Former athletic trainer to Michael Jordan, Kobe Bryant, and Dwane Wayde - Tim S. Grover knows about game-changing mindset and attitude. Is the glass half empty or is it half full? Why bother looking at the glass? Own the glass and go fill it up. Grover calls them Coolers, Closers, and Cleaners. Closers see the glass half empty and Closers see it half full. But the Cleaner - the cleaner is filling up the glass. For the Cleaner, one championship is never enough - the Cleaner, like a shark, must always eat.

 
Blink - Malcom Gladwell

Blink

Ever make a snap judgement? You get this feeling in your gut and without needing any other information you've come to a conclusion that proves itself to be true? What's happening in the brain when our "instincts" are kicking in? How is it different from how we make rational, fact-based decisions?

In Blink, Gladwell reveals how art museum curators can spot fake works even despite scientific evidence supporting otherwise. He characterizes a researcher whom can tell if a married couple will be divorced or not in ten years just by the way snippet of video of their conversations. He's characterized another that can discern the crime committed by someone on the FBI's most wanted list just by the expression in their mugshot.

By studying Thin-Slicing, Blink helps us understand the cognitive processes behind our intuition and instincts - and how to to leverage them.

sales


real: people. thoughts. stories.

sales


real: people. thoughts. stories.

 

Give them what they want

The funny thing is, we don't always know what we want - or how we want it. Sometimes we need a little help - some sensible validation. OK: some people know exactly what they want, but they won't tell you how much they're really willing to pay for it - but they'll always pay more than most people. Either way, successfully converting a value proposition into revenue requires some due diligence, anticipatory 

 
 
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The Challenger Sale

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Selling to the Old Brain

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How to Win Friends and Influence People

Real Stories of personal influence are timeless. The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla eu pretium massa. Nullam sit amet nisi condimentum erat iaculis auctor. Suspendisse nec congue purus. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Vivamus sit amet semper lacus, in mollis libero.

business


huge-scale economic strategy. ground-level economic tactics.

business


huge-scale economic strategy. ground-level economic tactics.

 

strategy & tactics

Where do you want to go? What must you do to get there?

Think big. Move fast.

 
 
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The Inevitable

What does the face of technology and our economy look like in the near future? How will tomorrow's markets be shaped by the fundamental characteristics of materials, robotics, energy, and computer science? How will the confluence of these factors affect our daily lives? How will these factors drive our economy while we sleep? How will we create and derive value in the future? What will you do to be productive? Will you remix a ton of content? Will you cognify a building? Will you screen your own health? Would you rather own a car or lease it out by the hour? Would you rather own a purse or lease it out by the weekend? Would you like to charge businesses for every hour or minute you wear their logo or ad on your photo-dynamic clothing? This book incites so many technologically provocative thoughts that it's mindblowing. Several trends spelled out by Kevin Kelly have been coming true since the early 2000s - don't bite the dust.

 
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The Lean Startup

"Most new ventures do not live up to their potential - yet the story of perseverance, creative genius, and hard work persists". Startup success is not an accident - it is engineered. It isn't a mantra - it's a frickin' process.  Move fast and break things. Steve Jobs did this before it required a hoodie. Albert Einstein did it before physics knew what how light-time-space moved (most people think of time-space but they forget that neither exist(ed) without light). This book isn't quite that deep - but it still drills down some core business principles: procedural excellence is golden; customers are the foundation of your business model; A/B testing accelerates product development and marketing campaigns; and its author also makes a compelling case for why business and marketing should be treated as importantly as engineering and development functions within an org. This book is as much product development methodology as it it is new market discovery theory. It touts itself as a technical manual to customer and product development - but it's also a new school approach to any 100-year-old business model.

 
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Business Model Generation

Visually flexible tool for approaching any business venture. Suggested by Stanford Graduate School of Business professor, Steve Blank - via Startup Owner's Manual. This text offers a uniquely malleable way to construct or deconstruct any business. I've found this tool most useful for building businesses around niche customer segments. Most recently, I used this framework to create a new product that contributed 40% of my organization's 75% new growth YOY. An effective tool with which to visually collaborate on any project.

marketing


product-market : heart-customer fit. exceptionalism. cinematic branding.

marketing


product-market : heart-customer fit. exceptionalism. cinematic branding.

 

win their hearts

Make what you deeply care about. Make it the best there is. Let your story light the path.

 
 
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What To Do When It's Your Turn

A whole mess of encouraging snippets. I think Seth wrote this book as a single streaming but varied thought. Inspires courage in the face of leaping into the unknown.

 
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Purple Cow

Do something meaningful and be the best in the world at it. NVIDIA does this better than anybody today. The 25 year-old company's has doubled in five months. In December 2015 they traded for less than $20 per share and in late June they closed one week near $47 - as of this writing they trade at $93. They do this because their culture is driven by a value of being the best in the world at what you do. Their GPUs initially drove the popularity and quality of video gaming but now prove to be the leader in high performance computing - processing large-scale weather projections, processing big data through cloud computing, and fueling huge data centers full of stacked and paralleled processors. And now a goal to develop an end-to-end chipset for Tesla cars - whose mass-marketed Model 3 should achieve significant market penetration - processing huge numbers of calculations giving life to the vehicle's auto-pilot capability. From quality video games to cars that drive themselves, NVIDIA's cultural value for being the best in the world at they did has driven their incredible growth.

 
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Illuminate

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psychology


think:speak ratio - body. time. brain.

psychology


think:speak ratio - body. time. brain.

 

Features Overview

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Body Language - Allan and Barbara pease

This book's approach to observing human interaction is rooted in evolutionary psychology and a fascinating one to reread. Ever wonder if someone is silently disagreeing with what they just heard from you or another person during group conversation? Curious why some people get away with jokes that others seemingly couldn't? How could you identify and neutralize aggressively dominant personalities? Lots of applicable tools for gathering intelligence about your prospects during the sales and negotiations process.

 
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The Power of When

During what time of the day are you most productive? When's the best time to ask your boss for a raise or close a sale? Ever wonder why your colleague sends out a storm of emails at 5am, you really don't start your day until four hours later? Our metabolism, locomotor activity, behavior, and need for sleep all affect our mood and general cognitive function. Believe it or not it's rooted in your genetics - the PER3 gene to be specific - the length of which is responsible for your individual circadian rhythm. Find out your chronotype at thepowerofwhenquiz.com. I'm a dolphin.

 
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Think Better

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philosophy


language. neighbors. time.

philosophy


language. neighbors. time.

 

think deeply

Before you can ask yourself what the role of government in our lives could or should be - you should ask yourself what the role of communication, neighbors, and every moment of daylight mean instead. Because when government fails the political process comes down to three things: language, neighbors, and time.

 
 
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What is Called Thinking?

What does it mean to think? What calls on us to think? How do words represent our thoughts? What is the anatomy of a word and what do its pieces mean? How do Time and Being determine all of the above - how are they different, how are the they same? This is a fascinating read that lends itself to bending your perspective of time, space, and thought - I call it a mind bender. Some people leverage complicated and not-often-used words to their unfair economic advantage in influencing less educated populations. This text offers an enlightening process for deconstructing and demystifying otherwise intimidating language. The author's approach to considering language encourages the reader to think about the meaning of everyday words. It's also inspired me to consider the meaning of a name - of my name, my family's name, and my brand's name.

 
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The Southern Question

This essay dichotomizes two the Industrial pre-Fascist Italian populations into two factions. One - a creative, affluent, educated, and densely-populated urban population driving the intellectual development of a nation's economy. The other - a poor, laboring, undereducated, and sparsely-populated rural population driving the agrarian and manufacturing development of the same nation's economy. The basic question is about how a representative government is formed through social organization. This work invites lots of inspiration around community organizing and development, customer segment research and design, and constituent-government relations.

 
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Illuminations

Draw on "Art and the Mechanical Age of Reproduction" to inspire thoughts of economies of scale and the value of individual creative work. "The Angel of History paints a torrential characterization of our past, present, and future transpire. Together, these works can stretch the concepts of productivity, value, and scalability. This text inspired in me a new appreciation for the present moment.